Know your customer, their industry and business issues
For IT companies today, increasing revenue in the enterprise and commercial mid-market segments requires all of the above. Developing the right solution to meet their needs and establishing your company as a trusted business advisor is key.

Expertise and Industry Knowledge
We are a small team of senior marketing professionals who have worked at pan-EMEA level for major US technology companies. Our expertise lies in enterprise marketing and driving successful marketing communications and campaigns to the business decision makers.

We can help you:

• Understand the business drivers and issues of the industry verticals and translate them into strategic marketing and tactical campaigns

• Find the right communication approach to differentiate your offerings in a highly competitive markets

• Create issues based lead generation campaigns to nurture your relationship with the business decision makers and help establish you as a trusted business advisor

• Establish you as a thought leader with the ‘C’ level suite

Mazz can help you achieve results by providing expertise and energy at any or all stages of the marketing communication process, from strategy through to tactical campaign implementation and execution.

Services

• Marketing Plan and Campaign Programme – UK or pan-EMEA. This can be delivered for a 6 or 12 month period and will include a 360 degree marcoms roadmap which can be integrated with PR and Industry Analyst Relations.

• Issues based lead generation campaigns with lifecycle roadmap of awareness-consideration-preference through to purchase.

• Thought Leadership Programme for a 6 or 12 month period

• Industry Analyst Relations

• Production of e-newsletters and webinars.

• Market research and surveys to underpin campaigns